One Display Wall for the Full Makeup Line: A US Color Cosmetics Brand's Floor Display System
Quick Answer
Weitu Display developed a full-custom makeup floor display system for a US color cosmetics brand. Two sizes — 65 × 40 × 200 cm and 120 × 40 × 200 cm — cover the brand’s entire face category: eyeshadow, eyeshadow palettes, lip color, concealer, and foundation. Each unit combines an LED-backlit logo header, a pegboard back panel with adjustable hooks and shelves, Spanish-language category signage, and lockable storage cabinets at the base. MOQ is 50 pcs per model.
Client Background
Sofia is the founder of a US color cosmetics brand selling through US retail and Spanish-speaking channels. Its range spans the full face category — eyeshadow, eyeshadow palettes, lip color, concealer, and foundation — which means many SKUs in small packages that are hard to merchandise together on a standard shelf.
The Challenge
Before this project, the brand faced three problems that are common for growing makeup brands:
1. No unified brand presence at the point of sale. Products sat on generic shelving with no brand identification — shoppers could not tell where one brand ended and the next began.
2. Five product categories, one shelf. Eyeshadow singles, palettes, lip products, concealers, and foundations have different pack sizes. Mixed, the assortment looked cluttered, and shoppers could not find what they needed.
3. A display program had to start small. As an emerging brand, the client needed a supplier who could develop a fully custom unit — structure, lighting, graphics, and acrylic work — while keeping the entry quantity workable.
The Solution: Two Sizes, One System
Working from physical product samples the client shipped to our factory, we designed a floor display system in two widths so the same visual language fits different store footprints.
| Specification | Standard unit | Wide unit |
|---|---|---|
| Dimensions (W × D × H) | 65 × 40 × 200 cm (25.6 × 15.7 × 78.7 in) | 120 × 40 × 200 cm (47.2 × 15.7 × 78.7 in) |
| Structure | Wood cabinet, glossy white finish | Same |
| Brand header | 3D acrylic letters on an LED backlit light box (client’s brand name, warm white) | Same |
| Back panel | White perforated pegboard with slotted vertical rails — shelves and hooks repositionable without tools | Same |
| Category signage | Printed divider strips in Spanish, one per category: eyeshadow (Sombra de Ojos), eyeshadow palettes (Paleta de sombra de Ojos), lip color, concealer, and foundation (Base de Maquillaje) | Same |
| Merchandising | Pegboard hooks for hangsell cards + shelves for boxed products | Wider bays, more facing capacity |
| Base | Lockable storage cabinet with hinged door for backup stock | Same |
| Lighting | Warm-white LED strips framing the shelves and header | Same |
| Side branding | Branded side panels carrying the collection name and graphic identity | Same |
Key design decisions and why they matter
LED-backlit logo header. The brand name reads from across the aisle, day and night — the display itself becomes the brand’s storefront inside a store.
Pegboard rails. When the product mix changes — new shades, new categories — the layout is reconfigured in minutes, no tools, no new display.
Spanish category signage. Category names are printed in the shopper’s language, so the wall guides shoppers on its own instead of relying on staff.
Lockable base cabinet. Backup stock sits behind a lockable door, so replenishment takes seconds and the display face never goes empty.
Two widths, one system. The 65 cm unit fits narrow corners and small shops; the 120 cm unit anchors a full beauty wall. Same spec, same look, one repeat order.
Project Timeline
| Date | Milestone |
|---|---|
| Dec 2025 | First inquiry: “Do you also make the acrylic displays?” — custom development confirmed |
| Early 2026 | The client shipped its product packaging to our factory as the design basis |
| Early 2026 | 3D design proposals; structure, lighting and graphics reviewed with the client |
| May 2026 | Quotation confirmed: MOQ 50 pcs per model, FOB Ningbo |
| Aug 2026 | Order confirmed; the client’s management joined the project group and arranged payment |
| Sep 2026 | Finished samples of both sizes completed and photographed |
Source: Weitu Display project records, September 2026. The project has completed the sampling stage; sales performance data will follow after in-store rollout.
What Happens Next
Both finished samples have passed internal review and are ready for the client’s confirmation before mass production. We will update this case with rollout photos and results after the displays reach US stores.
Why This Builds Trust
For brand owners: You do not need a chain of suppliers. Send us your product samples — not just drawings — and we develop the structure, acrylic work, lighting, graphics, and signage around them. MOQ 50 pcs per model keeps a custom program realistic for an emerging brand.
For chain stores: One display system in two widths keeps the brand wall consistent across different store layouts, while the pegboard system lets each store re-planogram without new hardware.
For supermarkets: A 200 cm tall, 40 cm deep footprint builds a full beauty section on minimal floor space, with lockable base storage that speeds up replenishment during peak hours.
FAQ
Q1. Can you develop a display around our existing products without changing the packaging?
Yes. This project was designed directly from the client’s shipped product samples. We built all shelves, hooks, and signage around the existing packaging — no packaging changes required.
Q2. What is the MOQ for a custom floor display?
The MOQ for this program is 50 pcs per model. MOQ varies with structure and finishes; send your SKU list and target quantity for an exact figure.
Q3. Can the display carry our brand identity — logo, collection graphics, local language?
Yes. This unit integrates a 3D LED-backlit logo header, branded side panels, and category signage printed in Spanish. Logo, colors, and graphics are all customized.
Q4. Can we adjust the layout after new products launch?
Yes. The pegboard back panel with slotted rails lets you reposition shelves and hooks without tools, so the display follows your assortment changes.
Q5. How long does a project like this take?
From first inquiry (Dec 2025) to finished samples (Sep 2026), including design iterations, quotation, and order confirmation. Sampling and mass-production lead times depend on the final structure — contact us with your project for a schedule.
Final Thoughts
One display wall now carries the brand’s entire makeup line — structured, lit, labeled, and lockable. If you want your full category to look like one brand instead of a crowded shelf, send us your product samples, and we will develop the display around them. Request a quote.
To protect client privacy, the client names, brands, and some details in this article are pseudonyms and have been obscured.